Instagram said they have added a new feature to help users connect with online sellers.
The new feature added to the Instagram app is called Drops.
Drops, is the new e-commerce trend, which help sellers to add products in the Drops section for days and weeks leading up to their availability for users to see.
The products themselves are often only available in limited supplies or for a short period of time, increasing demand.
According to Instagram, Drops feature will now have their section inside the app at the top of the Shop tab, where users can discover, browse and shop all the latest product launches as well as view upcoming launches.
Online shoppers can also create account to receive notifications and also products they are interested in the drops section in the Instagram app.
Shoppers can pay for products through Instagram, users can make their Drops purchases directly in the Instagram app itself via Checkout on Instagram.
The new feature added in Instagram is currently only available in the Instagram app in the U.S and only on mobile devices (iOS and Android).
