Facebook is an American online social media and social networking service owned by Facebook, Inc.

Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo SaverinAndrew McCollumDustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students.

Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old.

As of 2020, Facebook claimed 2.8 billion monthly active users and ranked seventh in global internet usage.

It was the most downloaded mobile app of the 2010s.

FACEMASH (2004)

“THE FACEBOOK” AT HARVARD (2004)

“THE FACEBOOK” SCHOOL EXPANSION AND PROFILES (2004-2005)

FACEBOOK REDESIGN AND DROPS PREFIX “THE” (2005)

DOUBLING DOWN ON WHAT WORKS (2006-2007)

PROFILE REDESIGN AND THE WALL (2008)

PROFILE PAGES (2009)

FACEBOOK QUESTIONS AND UK POLITICS (2010)

TWO-COLUMN TIMELINE REDESIGN (2011)

FACEBOOK’S FIRST MARKETING – THE CRAZY CHAIR AD (2012)

“LITESTAND” DESIGN (2013)

Facebook tested this layout with a significant portion of its users in 2013, but ultimately shelved it. According to Dustin Curtis, the design was so efficient, it caused people to use Facebook less than before.

TIMELINE MOVES TO ONE COLUMN (2013)

PROFILE PAGE (2014)

NEW FACEBOOK LOGO (2015)

PROFILE PAGE (2017)

MODERN FACEBOOK (2019)

Sources: versionmuseum

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