The social media giant, Twitter, has successfully completed its rebranding process and has now officially rebranded as X. The new name is a testament to the platform’s unwavering commitment to its values and vision. With this step, the company aims to establish a more diverse and inclusive community, while also differentiating itself from other social media platforms.
The rebranding process started in June 2023, when Twitter announced that it would change its name to X by the end of the year. The company said that X stands for “eXpression”, “eXperience”, and “eXchange”, and that it represents its commitment to empowering users to share their voices, stories, and perspectives.
The company also unveiled a new logo, a blue X with a bird’s wing, and a new slogan, “X marks the spot”. The company said that the logo symbolizes its connection to its roots as a platform for real-time communication, while also showing its evolution into a more diverse and creative space. The slogan, meanwhile, invites users to discover and join the conversations that matter to them.
The app listing of the company on the Google Play Store has been updated with the new branding. The app now has black backgrounds and the X logo. The screenshots of the app on the store do not show any Twitter branding. The social network has done this to avoid confusion with its rival platform.
The rebranding process involved updating the app’s design, features, and policies on iOS and Android devices. The company said that it has improved the user interface, added more customization options, and enhanced the security and privacy of the app. The company also said that it has revised its terms of service and community guidelines to promote a more respectful and positive environment.
The company said that the feedback from users has been overwhelmingly positive and that it has seen an increase in engagement and retention since the rebranding announcement. The company said that it hopes that X will become a platform where everyone can express themselves freely and authentically, and where they can find and connect with like-minded people.
