According to a tweet from Elon Musk, Twitter will launch its updated Verified program on Friday with manual authentication and various colored checkmarks for different user types. “All verified accounts will be manually authenticated before check activates,” he said. “Gold checks for companies, grey checks for the government, and blue checks for individuals (celebrity or not).”

Twitter will “probably use [a] different color check for organizations than individuals,” according to Musk. But this is the first time he’s said what those colors are probably going to be. It’s unclear if the $8 monthly Twitter Blue fee will apply to all verified users, including business and the government.

Musk added in a subsequent tweet that “If confirmed as such by the organization, people can display a secondary, tiny logo indicating their affiliation. All users will, however, have the same blue checkmark because the definition of “notable” is too subjective otherwise “said he.

Musk originally intended for anyone who signed up for Twitter Blue for $8 a month to receive a blue checkmark when he launched his new verification program. The system, however, quickly turned into a goat rodeo due to account impersonation, as many had predicted, and was shut down after only 48 hours. In one case, a fake Eli Lilly employee tweeted that “insulin is free now,” which prompted the company to retract the tweet. Then, a second Eli Lilly clone apologized for the apology.

Musk’s most recent tweet changes the launch date of the revised Verified program from November 29 to December 2.


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